Museum of Ice Cream launches Pinkmas 2026 with Food Network and Macy’s

Museum of Ice Cream is bringing back Pinkmas for the 2026 holiday season, with new programming at four U.S. cities and activations tied to Food Network and Macy’s Herald Square. The campaign runs through Jan. 18 and is designed to give holiday shoppers and families more playful ways to celebrate.

Why it matters: - Museum of Ice Cream is leaning into the holiday rush with an experiential campaign built around joy, play and shared memories. - The Pinkmas rollout extends the brand beyond its museums through partnerships that can put the concept in front of more shoppers and TV fans. - The season-long program gives guests another reason to visit during a crowded holiday retail window.

What happened: - Museum of Ice Cream relaunched Pinkmas for the 2026 holiday season. - The celebration runs from November through January, with programming continuing through Jan. 18. - The company is adding new experiences and collaborations with Food Network and Macy’s Herald Square. - Pinkmas is live at Museum of Ice Cream locations in New York City, Boston, Miami and Chicago. - The company is also activating Pinkmas inside Macy’s Herald Square in New York.

The details: - Guests can enter pink winter-themed spaces with towering trees, oversized inflatables, a life-size snow globe and sprinkles throughout. - Seasonal treats and interactive moments are part of the museum experience. - Museum of Ice Cream is offering unlimited ice cream plus seasonal items including Rudolph’s Treats, Peppermint Stick and Espresso Merry-Tinis. - A Food Network Pinkmas Hot Cocoa Bar is open across all five U.S. Museum of Ice Cream locations. - The hot cocoa bar is inspired by Food Network’s Holiday Baking Championship. - The Macy’s Herald Square installation features the signature Sprinkle Pool. - The Macy’s activation includes immersive photo moments and exclusive ice cream-inspired merchandise. - The merchandise includes a limited-edition Museum of Ice Cream x Macy’s holiday ornament. - G-III produced a family apparel collection for the Museum of Ice Cream capsule at Macy’s. - Serendipity3 will appear at the Sprinkle Pool inside Macy’s Holiday Square on select Saturdays in December. - Museum of Ice Cream directs visitors to more information and its social channels for tickets and updates.

Between the lines: - The campaign mixes in-person entertainment with retail and media partnerships, a sign the brand is trying to turn a seasonal event into a broader holiday destination. - The emphasis on nostalgia and “inner child” messaging fits a year-end period when consumers are often looking for family-friendly experiences rather than more gifts. - The Macy’s and Food Network tie-ins give the brand borrowed reach and a clearer path to holiday traffic outside its own venues.

What’s next: - Pinkmas will continue through Jan. 18 with seasonal programming and surprise moments at participating locations. - Shoppers visiting Macy’s Herald Square can expect holiday-themed activations and select December appearances from Serendipity3. - Museum of Ice Cream said additional holiday surprises will roll out across the season.

The bottom line: - Museum of Ice Cream is betting that holiday consumers want experiences as much as products, and Pinkmas is built to sell that idea through play, nostalgia and partnerships.