PGA TOUR Superstore expands PXG to all U.S. stores

PGA TOUR Superstore is now carrying PXG equipment at every store nationwide, widening access to custom fitting and premium club technology. The rollout builds on a spring launch in select locations and pairs PXG’s equipment with PGA TOUR Superstore’s fitting teams and retail network.

Why it matters: - The move gives golfers at PGA TOUR Superstore locations across the U.S. access to PXG equipment and custom fitting in one place. - The expansion underscores how club fitting has become a core part of golf retail, not just a side service. - PXG’s hand-built, player-specific approach now reaches a much larger national audience through a major retail chain.

What happened: - PGA TOUR Superstore announced that PXG’s high-performance equipment is now available at all of its stores across the U.S. - The partnership expands a spring introduction that began in select locations. - The rollout is designed to connect PXG’s club technology with PGA TOUR Superstore’s retail and fitting experience. - PGA TOUR Superstore said golfers can discover PXG technology and get properly fit through its expert fitting teams.

The details: - PXG products now sold through PGA TOUR Superstore include golf clubs, golf bags, golf balls and headwear. - Fitted clubs will be built by hand to each player’s unique specifications. - PGA TOUR Superstore said its fitting teams will help golfers identify equipment that matches their game. - Troy Rice, CEO of PGA TOUR Superstore, said the broader rollout is meant to elevate the premium customer experience and improve access to performance and personalization. - Bob Parsons, PXG founder and CEO, said the expansion gives more golfers access to PXG equipment through a proper custom fitting. - PGA TOUR Superstore operates as Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment, and is headquartered in metro-Atlanta. - PGA TOUR Superstore is the PGA TOUR’s exclusive off-course/off-airport retail partner in North America. - The retailer says its stores include teaching professionals, swing simulators, practice hitting bays, large putting greens, and an in-house club making and repair facility. - PGA TOUR Superstore’s website is More information. - PXG says it offers right- and left-handed clubs, apparel and accessories, and a full lineup of drivers, fairway woods, hybrids, irons, wedges and putters. - PXG’s website is More information.

Between the lines: - The expansion reflects a broader shift in golf toward personalized equipment sales and fitting-led buying decisions. - The partnership also gives PXG a wider retail footprint without needing to build out its own national store network. - PGA TOUR Superstore gets another premium brand that fits its service-heavy retail model.

What's next: - Golfers at all PGA TOUR Superstore locations can now access PXG products and fitting services. - The partnership may further normalize custom-fit club purchases as part of the standard retail experience. - PXG and PGA TOUR Superstore are likely to use the expanded rollout to reach more players looking for performance-focused equipment.

The bottom line: - PXG is moving from a limited store rollout to a national retail presence inside PGA TOUR Superstore, with custom fitting at the center of the pitch.